Measuring advertising effectiveness / by Darrell Blaine Lucas and Steuart Henderson Britt
Publication details: New York : McGraw-Hill, 1963Description: 399 p. : ill. ; 24 cmSubject(s):| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5813.U6L8 (Browse shelf(Opens below)) | 1 | Available | 00000230393 |
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| HF5813.U6F56 The very idea | HF5813.U6K38 Essentials of advertising / | HF5813.U6K38 Essentials of advertising / | HF5813.U6L8 Measuring advertising effectiveness / | HF5813.U6M377 ikon Advertising the American dream : making way for modernity, 1920-1940 / | HF5813.U6N52 Advertising, management, and society : a business point of view / | HF5813.U6S38 Advertising, the uneasy persuasion : its dubious impact on American society / |
Includes bibliography.
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