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Measuring advertising effectiveness / by Darrell Blaine Lucas and Steuart Henderson Britt

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Publication details: New York : McGraw-Hill, 1963Description: 399 p. : ill. ; 24 cmSubject(s):

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5813.U6L8 (Browse shelf(Opens below))		1	Available		00000230393

Includes bibliography.

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