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Measuring advertising effectiveness /

Lucas, Darrell Blaine, 1902-

Measuring advertising effectiveness / by Darrell Blaine Lucas and Steuart Henderson Britt - New York : McGraw-Hill, 1963 - 399 p. : ill. ; 24 cm.

Includes bibliography.

LCCN: 62-019764

Subjects--Topical Terms:
Advertising--United States

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Measuring advertising effectiveness /

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