Measuring advertising effectiveness / (Record no. 144920)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01005nam a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930101850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981208s1963 xxu 00 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 62-019764 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 401463 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201806041433 |
| Level of effort used to assign nonsubject heading access points | adibah |
| y | 08-18-1999 |
| z | load |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | WaOTC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5813.U6L8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5813.U6 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | L8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lucas, Darrell Blaine, |
| Dates associated with a name | 1902- |
| 245 10 - TITLE STATEMENT | |
| Title | Measuring advertising effectiveness / |
| Statement of responsibility, etc. | by Darrell Blaine Lucas and Steuart Henderson Britt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1963 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 399 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | 1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Geographic subdivision | United States |
| 9 (RLIN) | 61805 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Britt, Steuart Henderson, |
| Dates associated with a name | 1907- |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11432408 |
| b | 2021-05-28 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5813.U6L8 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000148535 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Ekonomi |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 1999-05-08 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b11432408 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 0.00 | .i1356772x | 11 | HF5813.U6L8 | 00000230393 | 13/09/2025 | 1 | 13/09/2025 | AM |