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Rethinking marketing : developing a new understanding of markets / Hakan Hakansson with Debbie Harrison, Alexandra Waluszewski
Publication details: Chichester, West Sussex : Wiley, 2004Description: x, 281 p. : ill. ; 25 cmISBN:- 0470021470 (cloth : alk. paper)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5411.H35 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00001359555 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5411.H35 (Browse shelf(Opens below)) | 1 | Available | 00001358669 |
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| HF5411.A155 1987 AMA Winter Educators Conference : marketing theory / | HF5411.A16 1981 Marketing of services | HF5411.C66 Contemporary views on marketing practice / | HF5411.H35 Rethinking marketing : developing a new understanding of markets / | HF5411.H35 Rethinking marketing : developing a new understanding of markets / | HF5411.N5 AMA educators` proceedings / | HF5413.C63 Environmental marketing : positive strategies for reaching the green consumer / |
'This book is the result of the seminar that was held in May 2003 in Oslo.'
Includes bibliographical references and index
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