Rethinking marketing : developing a new understanding of markets /
Hakansson, Hakan, 1947-
Rethinking marketing : developing a new understanding of markets / Hakan Hakansson with Debbie Harrison, Alexandra Waluszewski - Chichester, West Sussex : Wiley, 2004 - x, 281 p. : ill. ; 25 cm.
'This book is the result of the seminar that was held in May 2003 in Oslo.'
Includes bibliographical references and index
0470021470 (cloth : alk. paper) RM245.18
Marketing--Congresses
Rethinking marketing : developing a new understanding of markets / Hakan Hakansson with Debbie Harrison, Alexandra Waluszewski - Chichester, West Sussex : Wiley, 2004 - x, 281 p. : ill. ; 25 cm.
'This book is the result of the seminar that was held in May 2003 in Oslo.'
Includes bibliographical references and index
0470021470 (cloth : alk. paper) RM245.18
Marketing--Congresses