MARC details
| 000 -LEADER |
| fixed length control field |
01279cam a22003014a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20250914141518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
040406s2004 xxua b 101 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0470021470 (cloth : alk. paper) |
| Terms of availability |
RM245.18 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
| Level of rules in bibliographic description |
200510191547 |
| Level of effort used to assign nonsubject heading access points |
hamzah |
| Level of effort used to assign subject headings |
200509232018 |
| Level of effort used to assign classification |
hamzah |
| Level of effort used to assign subject headings |
200508171116 |
| Level of effort used to assign classification |
zarina |
| Level of effort used to assign subject headings |
200508101446 |
| Level of effort used to assign classification |
trainer |
| y |
08-10-2005 |
| z |
trainer |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5411.H35 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5411 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Hakansson, Hakan, |
| Dates associated with a name |
1947- |
| 245 10 - TITLE STATEMENT |
| Title |
Rethinking marketing : |
| Remainder of title |
developing a new understanding of markets / |
| Statement of responsibility, etc. |
Hakan Hakansson with Debbie Harrison, Alexandra Waluszewski |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Chichester, West Sussex : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
x, 281 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
| General note |
'This book is the result of the seminar that was held in May 2003 in Oslo.' |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Congresses |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Harrison, Debbie |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Waluszewski, Alexandra |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0416/2004007923.html">http://www.loc.gov/catdir/toc/ecip0416/2004007923.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
| a |
.b13585848 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5411.H35 |
| 914 ## - VTLS Number |
| VTLS Number |
vtls003311955 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
| a |
Program Pengurusan/Pemasaran/Perniagaan Antarabangsa |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2005-10-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13585848 |