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1.
Advertising media : a managerial approach / Anthony F. McGann, J. Thomas Russell by
Publication details: Homewood, Ill. : R. D. Irwin, 1981
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5826.5.M36. Not available: PERPUSTAKAAN TUN SERI LANANG: Discard (1).

2.
Advertising media planning / Jack Z. Sissors, E. Reynold Petray by
Publication details: Chicago : Crain books, 1976
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5826.5.S57.

3.
Advertising media planning / Jack Z. Sissors, E. Reynold Petray by
Edition: 3rd ed.
Publication details: Lincolnwood, Ill. : NTC Business Books, 1989
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5826.5.S57 1989.

4.
Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter by
Publication details: New York : Praeger, 1980
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5821.P43.

5.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij by
Edition: 2nd ed.
Publication details: New York : Prentice-Hall, 1994
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.M48 1994.

6.
Effective frequency : the relationship between frequency and advertising effectiveness / by Michael J. Naples by
Publication details: New York : Association of National Advertisers, 1979
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5826.5.N36.

7.
The effective use of advertising media : a practical guide / by Martyn P. Davis by
Publication details: London : Business Books, 1981
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5826.5.D3, ...

8.
Essentials of media planning a marketing viewpoint Arnold M. Barban, Steven M. Cristol, Frank J. Kopec by
Publication details: Chicago Crain books 1976
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (4)Call number: HF5826.5.B37, ...

9.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban ... [et. al.] by
Edition: 2nd. ed.
Publication details: Lincolnwood, Ill. : NTC Business Book, 1976
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5826.5.B37 1976a.

10.
Essentials of media planning : a marketing viewpoint / by Arnold M. Barban, Steven M. Cristol and Frank J. Kopec by
Edition: 2nd ed.
Publication details: Lincolnwood, Ill. : NTC Business Books, 1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5826.5.B37 1987.

11.
Exposure distribution models in advertising media / by Shizue Kishi by
Publication details: Urbana : University of Illinois, 1983
Dissertation note: Thesis (Ph.D.) - University of Illinois, 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5826.5 .K57 1983 [00008050361].

12.
Future communications technological advances and their principal implications for advertising [microform] / [by] Donald Waynd Jugenheimer by
Publication details: Ann Arbor, Mich. : University Microfilms International, 1972
Dissertation note: Thesis (Ph.D.) - University of Illinois, 1972
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: mikrofilem tesis HF5826.5.J83 1972.

13.
International advertising communicating across cultures Barbara Mueller by
Publication details: Belmont, Ca. Wadsworth Publishing Co. 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.M83.

14.
International marketing communications / Tom Griffin by
Publication details: Oxford : Butterworth-Heinemann for Chartered Institute of Marketing, 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF1416.G75.

15.
16.
Marketing and PR media planning / Frank Jefkins. by
Publication details: New York : Pergamon Press, 1974
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.J44.

17.
Media planning a practical guide Jim Surmanek by
Edition: 2nd ed.
Publication details: Lincolnwood, Ill. NTC Business Books a division of NTC Pub. Group 1985
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5826.5.S86 1985.

18.
Media planning James R. Adams by
Edition: 2nd. ed.
Publication details: London Business Books for the Communication Advertising and Marketing Education Foundation 1977
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5826.5.A3 1977, ...

19.
Media planning workbook with discussions and problems Jack Z. Sissor, William B. Goodrick by
Edition: 2nd. rev. ed.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5826.5.S58 1983, ...

20.
A practical guide to integrated marketing communications / Ian Linton and Kevin Morley. by Series: The marketing series. Practitioner
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.123 .L57.

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