Effective frequency : the relationship between frequency and advertising effectiveness / by Michael J. Naples

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Publication details: New York : Association of National Advertisers, 1979Description: vi, 140 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5826.5.N36 (Browse shelf(Opens below))		1	Available		00000429782

Bibliography : p. 135-140

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