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Effective frequency : the relationship between frequency and advertising effectiveness /

Naples, Michael J.

Effective frequency : the relationship between frequency and advertising effectiveness / by Michael J. Naples - New York : Association of National Advertisers, 1979 - vi, 140 p. : ill. ; 27 cm.

Bibliography : p. 135-140

ISBN: 0844231320

LCCN: 79-090762

Subjects--Topical Terms:
Advertising media planning--United States
Advertising--Research--United States
Advertising--Effective frequency--United States

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Effective frequency : the relationship between frequency and advertising effectiveness /

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