Coke's water bomb [videorecording] / BBC Education & Training ; producer/director, Libby Turner

Contributor(s): Publication details: Australia : BBC, [2004]Description: 1 videodisc (30 min.) : sd., col. ; 4 3/4 inSubject(s): Production credits:
  • Series producer, Mark Gregory ; series editor, Clive Edwards
Narrator, Rajan DatarSummary: On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed'Coke Sells Tap Water for 95p,' and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
MEDIA PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) - dvd HD9349.S634 C633 (Browse shelf(Opens below)) 1 Available 00002009984

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Series producer, Mark Gregory ; series editor, Clive Edwards

Narrator, Rajan Datar

On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed'Coke Sells Tap Water for 95p,' and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market

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