Coke`s water bomb
Coke's water bomb [videorecording] /
BBC Education & Training ; producer/director, Libby Turner
- Australia : BBC, [2004]
- 1 videodisc (30 min.) : sd., col. ; 4 3/4 in.
Title from title screen
Series producer, Mark Gregory ; series editor, Clive Edwards Series producer, Mark Gregory ; series editor, Clive Edwards
Narrator, Rajan Datar
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed'Coke Sells Tap Water for 95p,' and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market
DVD format
RM 1144.50
Coca-Cola Company
Soft drink industry
Bottled water industry
Bottled water--Marketing
Advertising--Bottled water
Title from title screen
Series producer, Mark Gregory ; series editor, Clive Edwards Series producer, Mark Gregory ; series editor, Clive Edwards
Narrator, Rajan Datar
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed'Coke Sells Tap Water for 95p,' and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market
DVD format
RM 1144.50
Coca-Cola Company
Soft drink industry
Bottled water industry
Bottled water--Marketing
Advertising--Bottled water