Presidential campaign communication : the quest for the White House / Craig Allen Smith.
Publication details: Cambridge : Polity Press, 2010.Description: ix, 278 p. : ill. ; 25 cmISBN:- 9780745646084
- 9780745646091 (pbk.)
- 0745646093
- 0745646085
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | JA85.2.U6S635 (Browse shelf(Opens below)) | 1 | Available | 00002076181 |
Includes bibliographical references (p. 265-273) and index.
Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III,
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