Customer experience : future trends and insights / Colin Shaw, Qaalfa Dibeehi, Steven Walden.
Publication details: Houndmills, Basingstoke Hampshire ; New York : Palgrave MacMillan, 2011.Description: xvii,199 p.: ill. 23 cmISBN:- 9780230247819 (alk. paper)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.5.S533 (Browse shelf(Opens below)) | 1 | Available | 00002073815 | |||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.5.S533 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00002079403 |
Includes index.
Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--.
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