Customer experience : future trends and insights /
Shaw, Colin, 1958-
Customer experience : future trends and insights / Colin Shaw, Qaalfa Dibeehi, Steven Walden. - Houndmills, Basingstoke Hampshire ; New York : Palgrave MacMillan, 2011. - xvii,199 p.: ill. 23 cm.
Includes index.
Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--.
9780230247819 (alk. paper) RM147.15
Customer relations--Management.
Customer experience : future trends and insights / Colin Shaw, Qaalfa Dibeehi, Steven Walden. - Houndmills, Basingstoke Hampshire ; New York : Palgrave MacMillan, 2011. - xvii,199 p.: ill. 23 cm.
Includes index.
Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--.
9780230247819 (alk. paper) RM147.15
Customer relations--Management.