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1.
Cases and readings for marketing for nonprofit organizations / edited by Philip Kotler, O.C. Ferrell, Charles Lamb by
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.C285.

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2.
Maekwring cases (edited by) Charles W. Lamb, O. C. Ferrell, William M. Pride by
Publication details: Boston Houghton Mifflin 1985
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.M29746.

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3.
The Pricing function: a pragmatic approach / edited by Ivan R. Vernon, Charles W. Lamb, Jr. by
Publication details: Lexington, Mass: Lexington Books, 1976
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.125.P74.

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4.
Strategic marketing management cases/ David W. Cravens, Charles W. Lamb. by
Edition: 4th ed.
Publication details: Homewood, Ill.; Irwin, 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.C6944 1993.

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5.
Strategic marketing management cases and applications/ David W. Cravens, Charles W. Lamb. by
Edition: 3rd ed.
Publication details: Homewood, Ill.: Irwin, 1990
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.C6944 1990.

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6.
Theoretical development in marketing / by Charles E. Lamb and Patrick M. Dunne. by
Publication details: Chicago : American Marketing Association, 1980
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.T495.

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7.
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel by
Edition: 3rd ed.
Publication details: Australia : South-Western, Thomson Learning, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.L2623 2003.

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8.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Carl McDaniel by
Edition: 6th ed
Publication details: Cincinnati, Oh. : South-Western Publishing, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.L2624.

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9.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel by
Edition: 4th ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2005
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.L2623 2005, ...

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10.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 3rd ed.
Publication details: Cincinnati, Ohio : South-Western Publishing, c1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.L2624 1996.

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11.
Marketing / Charles W. Lamb ... [et al.]. by
Edition: 5th Canadian ed.
Publication details: Toronto : Nelson Education, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.M31946 2012.

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12.
Introduction to marketing / Charles Lamb, Joseph F. Hair, Carl McDaniel. by
Edition: 9th International student ed.
Publication details: Mason, Ohio : [London : South-Western ; Thomson Learning, distributor], 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415 .M378 2008.

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13.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by
Edition: 6th ed.
Publication details: Mason, Ohio : South-Western, Cengage Learning, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.L2623 2009.

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14.
MKTG3 : student edition / Charles W. Lamb, Joseph F. Hair, Carl McDaniel by
Edition: 2009-2010 ed.
Publication details: Mason, OH : South-Western Cengage Learning, 2010
Other title:
  • MKTG
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.L2625 2010.

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