Strategic marketing management cases and applications/ David W. Cravens, Charles W. Lamb.

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Publication details: Homewood, Ill.: Irwin, 1990Edition: 3rd edDescription: xviii, 742 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.C6944 1990 (Browse shelf(Opens below))		1	Available		00000722774

Rev ed. of : Strategic marketing cases and applications. 2nd ed. 1986.

The Two previous editions of this book were titled, Strategic marketing cases and applications.

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