Psychological foundations of marketing / Allan J. Kimmel.

By:

Kimmel, Allan J

Publisher: New York, NY : Routledge, 2013Description: xviii, 282 pages : illustrations ; 25 cmISBN:

9780415620000 (hbk)
9780415620017 (pbk)

Subject(s):

Marketing -- Psychological aspects

Contents:

Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.K5226 (Browse shelf(Opens below))		1	Available		00002140333

Includes bibliographical references and index.

Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.

There are no comments on this title.

to post a comment.

Psychological foundations of marketing / Allan J. Kimmel.

Contact Us

Copyright ©The National University of Malaysia Library