Psychological foundations of marketing /
Kimmel, Allan J.
Psychological foundations of marketing / Allan J. Kimmel. - xviii, 282 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.
9780415620000 (hbk) RM591.15 9780415620017 (pbk)
Marketing--Psychological aspects.
Psychological foundations of marketing / Allan J. Kimmel. - xviii, 282 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.
9780415620000 (hbk) RM591.15 9780415620017 (pbk)
Marketing--Psychological aspects.