Theory construction in marketing some thoughts on thinking Gerald Zaltman, Karen LeMasters, Michael Heffring.

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Series: Theories in marketing seriesPublication details: New York Wiley 1982.Description: xxii, 209 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.Z264 (Browse shelf(Opens below))		1	Available		00000079056

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