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Theory construction in marketing some thoughts on thinking

Zaltman, Gerald,

Theory construction in marketing some thoughts on thinking Gerald Zaltman, Karen LeMasters, Michael Heffring. - New York Wiley 1982. - xxii, 209 p. : ill. ; 24 cm - Theories in marketing series .

Includes bibliographies and indexes

ISBN: 0471981273

Subjects--Topical Terms:
Marketing

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Theory construction in marketing some thoughts on thinking

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