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	1.	Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E. G. Bateson by Hoffman, K. Douglas Bateson, John E. G Hoffman, K. Douglas. Essentials of services marketing Edition: 3rd ed. Publication details: Mason, OH. : Thomson /South-Western, 2006 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HD9980.5.H645 2006, ... Place hold
	2.	Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas [author.] Bateson, John E. G [author.] Edition: Fifth edition. Publisher: Boston : Cengage Learning, 2017Copyright date: ©2017 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9980.5.H645 2017. Place hold
	3.	Managing services marketing : text and readings / John E.G. Bateson. by Bateson, John E. G [author.] Series: The Dryden Press series in marketing Edition: Third edition. Publisher: Fort Worth : Dryden Press, 1995Copyright date: ©1995 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9980.5.B348 1995. Place hold

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