Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E. G. Bateson

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Publication details: Mason, OH. : Thomson /South-Western, 2006.Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HD9980.5.H645 2006 (Browse shelf(Opens below))		1	Available		00001479259
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HD9980.5.H645 2006 (Browse shelf(Opens below))	n. 2	1	Available		00002088947

Rev. ed of : Essentials of services marketing. 2nd ed., 2002.

Includes bibliographical references and index.

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