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221.
Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis & Lynn M. Parker by
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HD69.B7.L597b 2003 9HUKM.

222.
Brand-driven city building and the virtualizing of space / Alexander Gutzmer. by Series: Routledge research in planning and urban design
Publication details: London : Routledge, 2014
Other title:
  • Brand-driven building and the virtualizing of space.
Availability: Items available for loan: PERPUSTAKAAN LINGKUNGAN KEDUA (1)Call number: HT166.G838 3.

223.
Brand Hollywood : selling entertainment in a global media age / Paul Grainge by
Publication details: London : Routledge, 2008
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: PN1995.9.M29G734.

224.
The brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant by
Publication details: Chichester : John Wiley & Sons, 2006
Online resources:
Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HD69.B7G761b 2006 9HUKM. PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7G734.

225.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre by
Publication details: Abingdon, Oxon : Routledge, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7H438.

226.
Brand management : text and cases / U.C. Mathur. by Publisher: New Delhi, India : Trinity Press, [2014]Copyright date: ©2014
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M378.

227.
Brand management : co-creating meaningful brands / Michael Beverland. by Publisher: Los Angeles : SAGE, 2018
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.B484.

228.
Brand management : co-creating meaningful brands / Michael Beverland. by
Edition: Second edition.
Publisher: Los Angeles : SAGE, 2021Copyright date: ©2021
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.B484 2021.

229.
Brand management / edited by Francesca Dall'Olmo Riley by Series: SAGE library in marketing
Publication details: London : SAGE, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (8)Call number: HD69.B7B7346, ...

230.
Brand management 101 : 101 lessons learned from real world marketing / Mainak Dhar. by
Publication details: Singapore : Hoboken, N.J. : Wiley, ©2007
In: Wiley e-books
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: ebook.

231.
Brand manners : how to create the self-confident organization to live the brand / Hamish Pringle and William Gordon. by
Publication details: Chichester : John Wiley & Sons, 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.P68.

232.
Brand media strategy : integrated communications planning in the digital era / Antony Young by
Publication details: New York : Palgrave MacMillan, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.Y638.

233.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by
Publication details: New York : Free Press, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7A2154.

234.
Brand positioning : connecting marketing strategy and communications / Erik Kostelijk, Karel Jan Alsem. by Publisher: New York : Routledge, 2020Copyright date: ©2020
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.K648.

235.
Brand relevance : making competitors irrelevant / David A. Aaker. by Series: Jossey-Bass business & management series
Publication details: San Francisco, CA : Jossey-Bass, c2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7A21535.

236.
Brand resilience : managing risk and recovery in a high-speed world / Jonathan R. Copulsky. by
Publication details: New York, NY : Palgrave MacMillan, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.C674.

237.
Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton. by Language: English Original language: Italian
Publication details: Basingstoke [England] : Palgrave MacMillan, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7F568.

238.
Brand touchpoints / edited by Aparna Sundar. Publisher: New York : Nova Science Publishers, [2018]Copyright date: ©2018
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.B733.

239.
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila. by
Publication details: Hoboken, NJ : John Wiley & Sons, c2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.C483.

240.
Branded lives : the production and consumption of meaning at work / edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola. by
Publication details: Cheltenham, UK : Edward Elgar Publishing, c2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7B698.

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