Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

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Publication details: New York : Free Press, 2004.Description: xviii, 348 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HD69.B7A2154 (Browse shelf(Opens below))		1	Available		00001333026

Includes bibliographical references (p. [323]-327) and index.

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