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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations. by
Edition: Seventh edition.
Publisher: Australia ; United States : Cengage Learning, [2015] Copyright date: ©2015
Other title: Advertising & integrated brand promotion
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5821.O34 2015
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Digital advertising / Andrew McStay. by
Publication details: New York, NY : Palgrave MacMillan, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5826.5.M37
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