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Measurement in marketing research : an alternative framework / Thomas Salzberger
Publication details: Cheltenham, UK : Edward Elgar, 2009Description: xvii, 482 p. : ill. ; 24 cmISBN:- 9781848441651 (hbk.) :
- 1848441657 (hbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.2.S258 (Browse shelf(Opens below)) | 1 | Available | 00002019337 |
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| HF5415.2.R675 2005 Bayesian statistics and marketing / | HF5415.2.R86 Consumer behavior and the practice of marketing / | HF5415.2.S254 Doing qualitative research online / | HF5415.2.S258 Measurement in marketing research : an alternative framework / | HF5415.2.S36 Marketing research : an international approach / | HF5415.2.S435 Applied marketing research / | HF5415.2.S567 Fundamentals of marketing research / |
Includes bibliographical references (p. 443-464) and indexes
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