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Measurement in marketing research : an alternative framework /

Salzberger, Thomas

Measurement in marketing research : an alternative framework / Thomas Salzberger - Cheltenham, UK : Edward Elgar, 2009 - xvii, 482 p. : ill. ; 24 cm.

Includes bibliographical references (p. 443-464) and indexes

ISBN: 9781848441651 (hbk.) : RM582.35 1848441657 (hbk.)

Subjects--Topical Terms:
Marketing research--Methodology
Rasch models

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Measurement in marketing research : an alternative framework /

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