Legends in marketing / Jagdish N. Sheth ; set editor, Balaji C. Krishnan.
Publication details: New Delhi ; SAGE Publications, 2010.Description: 8 v. : ill. ; 25 cmISBN:- 9788132103004 (hbk.)
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| HF5415.S495 Trump University marketing 101 : how to use the most powerful ideas in marketing to get more customers and keep them / | HF5415.S498 Legends in marketing / | HF5415.S498 Legends in marketing / | HF5415.S498 Legends in marketing / | HF5415.S498 Legends in marketing / | HF5415.S498 Legends in marketing / | HF5415.S498 Legends in marketing / |
Includes bibliographical references and index.
v. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing.
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