MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01943nam a2200433 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930145151.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100712s2010 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788132103004 (hbk.) |
| Terms of availability |
RM2970.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201201200806 |
| Level of effort used to assign nonsubject heading access points |
hayat |
| Level of effort used to assign subject headings |
201201111544 |
| Level of effort used to assign classification |
zabidah |
| Level of effort used to assign subject headings |
201201101650 |
| Level of effort used to assign classification |
baiti |
| Level of effort used to assign subject headings |
201201101649 |
| Level of effort used to assign classification |
baiti |
| y |
07-12-2010 |
| z |
rasyilla |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.S498 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.S498 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| 9 (RLIN) |
47692 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Legends in marketing / |
| Statement of responsibility, etc. |
Jagdish N. Sheth ; set editor, Balaji C. Krishnan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi ; |
| Name of publisher, distributor, etc. |
SAGE Publications, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
8 v. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
v. 1. |
| Title |
Consumer behavior : conceptual foundations -- |
| Miscellaneous information |
v. 2. |
| Title |
Consumer behavior : empirical research -- |
| Miscellaneous information |
v. 3. |
| Title |
Visioning the future -- |
| Miscellaneous information |
v. 4. |
| Title |
International marketing -- |
| Miscellaneous information |
v. 5. |
| Title |
Managerial marketing : the early years -- |
| Miscellaneous information |
v. 6. |
| Title |
Managerial marketing : current thought -- |
| Miscellaneous information |
v. 7. |
| Title |
Organizational buyer behavior -- |
| Miscellaneous information |
v. 8. |
| Title |
Relationship marketing. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| 9 (RLIN) |
47692 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
60389 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krishnan, Balaji C. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Consumer behavior : conceptual foundations ; |
| Number of part/section of a work |
v. 1. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Consumer behavior : empirical research ; |
| Number of part/section of a work |
v. 2. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Visioning the future ; |
| Number of part/section of a work |
v. 3. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
International marketing ; |
| Number of part/section of a work |
v. 4. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Managerial marketing : the early years ; |
| Number of part/section of a work |
v. 5. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Managerial marketing : the early years ; |
| Number of part/section of a work |
v. 6 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Organizational buyer behavior ; |
| Number of part/section of a work |
v. 7 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Relationship marketing ; |
| Number of part/section of a work |
v. 8 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14764519 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.S498 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003437488 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
baiti |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi dan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2010-12-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b14764519 |
