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Psychological foundations of marketing / Allan J. Kimmel.
Publisher: New York, NY : Routledge, 2013Description: xviii, 282 pages : illustrations ; 25 cmISBN:- 9780415620000 (hbk)
- 9780415620017 (pbk)
Contents:
Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.K5226 (Browse shelf(Opens below)) | 1 | Available | 00002140333 |
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| HF5415.K466 Applying Sun Tzu's art of war in marketing / | HF5415.K497 Marketing IT products and services / | HF5415.K52 Marketing insights : a student guide to marketing / | HF5415.K5226 Psychological foundations of marketing / | HF5415.K5227 Principles of marketing / | HF5415.K5227 Principles of marketing / | HF5415.K5227 Principles of marketing / |
Includes bibliographical references and index.
Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.
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