Advertising, management, and society : a business point of view / Francesco M. Nicosia
Publication details: New York : McGraw-Hill, 1974Description: xx, 386 p. : ill. ; 24 cmISBN:- 0070465282
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5813.U6N52 (Browse shelf(Opens below)) | 1 | Available | 00000230399 |
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| HF5813.U6K38 Essentials of advertising / | HF5813.U6L8 Measuring advertising effectiveness / | HF5813.U6M377 ikon Advertising the American dream : making way for modernity, 1920-1940 / | HF5813.U6N52 Advertising, management, and society : a business point of view / | HF5813.U6S38 Advertising, the uneasy persuasion : its dubious impact on American society / | HF5813.U6S4 1976 The Golden fleece : selling the good life to Americans / | HF5813.U6S777 ikon Satisfaction guaranteed : the making of the American mass market / |
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers
Bibliography : p. 371-377
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