Advertising, management, and society : a business point of view / Francesco M. Nicosia
Publication details: New York : McGraw-Hill, 1974Description: xx, 386 p. : ill. ; 24 cmISBN:- 0070465282
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5813.U6N52 (Browse shelf(Opens below)) | 1 | Available | 00000230399 |
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers
Bibliography : p. 371-377
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