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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
Publication details: Upper Saddle River, N. J. : Prentice-Hall, 1996Edition: 5th edDescription: 754 p. : ill. ; 24 cmISBN:- 0133057151
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5823.A13 1996 (Browse shelf(Opens below)) | 1 | Available | 00000845118 |
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| HF5823.A13 1987 Advertising management / | HF5823.A13 1987 Advertising management / | HF5823.A13 1992 Advertising management / | HF5823.A13 1996 Advertising management / | HF5823.A326 Advertising and reality : a global study of representation and content / | HF5823.A328 Advertising cultures / | HF5823.A366 Cutting edge advertising : how to create the world`s best print for brands in the 21st century / |
Aaker's name appears first on the ealier edition
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