Advertising management /
Batra, Rajeev
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th ed. - Upper Saddle River, N. J. : Prentice-Hall, 1996 - 754 p. : ill. ; 24 cm.
Aaker's name appears first on the ealier edition
0133057151 RM183.48
Advertising--Management
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th ed. - Upper Saddle River, N. J. : Prentice-Hall, 1996 - 754 p. : ill. ; 24 cm.
Aaker's name appears first on the ealier edition
0133057151 RM183.48
Advertising--Management