Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

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Publication details: Thousand Oaks, Calif. : SAGE, 2012.Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN:

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Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5814.U844 2012 (Browse shelf(Opens below))		1	Available		00002071966

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Previous	HF5814.F57 1991 Fundamentals of advertising research /	HF5814.G3 An outline of advertising	HF5814.U844 Using qualitative research in advertising : strategies, techniques, and applications /	HF5814.U844 2012 Using qualitative research in advertising : strategies, techniques, and applications /	HF5819.M3M34 Malaysian code of advertising practice	HF5819.M3M34 Malaysian code of advertising practice	HF5819.M3M34 Malaysian code of advertising practice	Next

Includes bibliographical references and index.

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