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Using qualitative research in advertising : strategies, techniques, and applications /

Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. - 2nd ed. - Thousand Oaks, Calif. : SAGE, 2012. - xv, 218 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9781412987240 (pbk. : alk. paper) RM121.00 1412987245 (pbk. : alk. paper)

Subjects--Topical Terms:
Advertising--Research.
Marketing research--Methodology.
Qualitative research.

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Using qualitative research in advertising : strategies, techniques, and applications /

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