Psychology of advertising [videorecording] : a new century / produced & directed, Phil Rutsohn.
Publication details: Florida : D.E. visuals, [2002]Description: 1 videodisc (26 min.) : sd., col. ; 4 3/4 inSubject(s): Summary: Discusses the psychology behind the buying motive and incorporates that understanding into advertisments. Includes psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. Also discusses the interrelationship between the physical components and the message communicated by an advertisement.| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | - | dvd HF5823 .P759 (Browse shelf(Opens below)) | 1 | Available | 00002045731 |
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| dvd HF5823 .A388 Advertising layout | dvd HF5823 .A388 Advertising layout | dvd HF5823 .C66 Communication is power | dvd HF5823 .P759 Psychology of advertising a new century / | dvd HF5823 .V37 The golden years of advertising the roaring nineties of separating people from their money / | dvd HF5823.M43 The media mix | dvd HF6161.F616B89 Buy now - pay later |
Discusses the psychology behind the buying motive and incorporates that understanding into advertisments. Includes psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. Also discusses the interrelationship between the physical components and the message communicated by an advertisement.
DVD format
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