MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01368ngm a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918145606.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd cvaizn |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111116s2002 flu026 s00 vleng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
RM408.31 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201112292028 |
| Level of effort used to assign nonsubject heading access points |
norsiah |
| Level of effort used to assign subject headings |
201112291312 |
| Level of effort used to assign classification |
rosma |
| Level of effort used to assign subject headings |
201112291310 |
| Level of effort used to assign classification |
rosma |
| y |
11-16-2011 |
| z |
fakrul |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
dvd HF5823 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.P759 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Psychology of advertising |
| Medium |
[videorecording] : |
| Remainder of title |
a new century / |
| Statement of responsibility, etc. |
produced & directed, Phil Rutsohn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Florida : |
| Name of publisher, distributor, etc. |
D.E. visuals, |
| Date of publication, distribution, etc. |
[2002] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (26 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
4 3/4 in. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Discusses the psychology behind the buying motive and incorporates that understanding into advertisments. Includes psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. Also discusses the interrelationship between the physical components and the message communicated by an advertisement. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD format |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rutsohn, Phil, |
| Relator term |
production, |
| -- |
direction |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1519565x |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
MEDIA |
| Suppress in OPAC |
No |
| Call number prefix |
dvd HF5823 .P759 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003482872 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rmh |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial & Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2011-03-11 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b1519565x |
