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Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.
Publication details: Boston : Prentice Hall, 2011.Description: xxx, 512 p. : ill. (some col.) ; 24 cmISBN:- 9780136058281 (hbk.)
- 0136058280 (hbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.1263.V538 (Browse shelf(Opens below)) | 1 | Available | 00002059778 |
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| HF5415.1263.D385 Trade marketing strategy / | HF5415.1263.H38 Industrial marketing / | HF5415.1263.H39 Business marketing : a global perspective / | HF5415.1263.V538 Business-to-business marketing : analysis and practice / | HF5415.1263.V57 Business to business marketing : analysis & practice in a dynamic environment / | HF5415.1263.W75 Business-to-business marketing : a step-by-step guide / | HF5415.1263.Y68 New marketing imperatives innovative strategies for today's marketing challenges |
Includes bibliographical references and index.
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