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Marketing : the basics / Karl Moore and Niketh Pareek.
Series: The basicsAnalytics: Show analyticsPublication details: Abingdon, Oxon : Routledge, 2010.Edition: 2nd edDescription: 240 p. : ill. ; 21 cmISBN:- 9780415778992 (hbk.)
- 0415778999 (hbk.)
- 9780415779005 (pbk.)
- 0415779006 (pbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.13.M668 2010 (Browse shelf(Opens below)) | 1 | Available | 00002039757 |
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| HF5415.13.M397 Price and non-price competition | HF5415.13.M66 Management science in marketing | HF5415.13.M663 Strategic marketing / | HF5415.13.M668 2010 Marketing : the basics / | HF5415.13.M68 Financial dimensions of marketing management / | HF5415.13.M69 1995 Cases in marketing management / | HF5415.13.M83 The management and marketing of services / |
Includes bibliographical references and index.
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