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Marketing : the basics /

Moore, Karl, 1955-

Marketing : the basics / Karl Moore and Niketh Pareek. - 2nd ed. - Abingdon, Oxon : Routledge, 2010. - 240 p. : ill. ; 21 cm. - The basics .

Includes bibliographical references and index.

ISBN: 9780415778992 (hbk.) RM242.06 0415778999 (hbk.) 9780415779005 (pbk.) 0415779006 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Marketing research.
Consumer behavior--Research.
Export marketing--Management.

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