How consumers decide [videorecording] : feelings and the hidden mind / Learning Seed ; writer and executive producer, Jeffrey Schrank
Publication details: Lake Zurich, IL : Learning Seed, 2007Description: 1 videodisc (23 min.) : sd., col. with b&w sequences ; 4 3/4 inISBN:- 1557408351
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | - | dvd HF5415.32 .H69 (Browse shelf(Opens below)) | 1 | Available | 00001597906 |
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Title from title screen
Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or'rules of thumb' that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments
DVD Format
With English subtitle
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