MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01635ngm a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930125944.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd cvaizu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090902s2007 ilu023 g s 0vleng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1557408351 |
| Terms of availability |
RM 348.48 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200910011300 |
| Level of effort used to assign nonsubject heading access points |
rosma |
| Level of effort used to assign subject headings |
200909021234 |
| Level of effort used to assign classification |
hendon |
| Level of effort used to assign subject headings |
200909021001 |
| Level of effort used to assign classification |
fakrul |
| y |
09-02-2009 |
| z |
fakrul |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
dvd HF5415.32 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.H69 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
How consumers decide |
| Medium |
[videorecording] : |
| Remainder of title |
feelings and the hidden mind / |
| Statement of responsibility, etc. |
Learning Seed ; writer and executive producer, Jeffrey Schrank |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lake Zurich, IL : |
| Name of publisher, distributor, etc. |
Learning Seed, |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (23 min.) : |
| Other physical details |
sd., col. with b&w sequences ; |
| Dimensions |
4 3/4 in |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from title screen |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or'rules of thumb' that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD Format |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
With English subtitle |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Decision making |
| 9 (RLIN) |
59541 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schrank, Jeffrey |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Learning Seed Company |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14582405 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
MEDIA |
| Suppress in OPAC |
No |
| Call number prefix |
dvd HF5415.32 .H69 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003418384 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rmh |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial & Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2009-02-09 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b14582405 |
