Mass persuasion : the social psychology of a war bond drive, by Robert K. Merton. With the assistance of Marjorie Fiske and Alberta Curtis
Publication details: Westport, Conn. Greenwood Press 1971Description: xiii, 210 p.: illus.; 23 cmISBN:- 0837152267
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HJ8119.M4 1971 (Browse shelf(Opens below)) | 1 | Available | 00000236735 |
An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943.
Includes bibliographical references.
1
There are no comments on this title.
