Mass persuasion
Merton, Robert King, 1910-
Mass persuasion the social psychology of a war bond drive, by Robert K. Merton. With the assistance of Marjorie Fiske and Alberta Curtis - Westport, Conn. Greenwood Press 1971 - xiii, 210 p.: illus.; 23 cm.
An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943.
Includes bibliographical references.
0837152267
77-136076 //r883
Smith, Kate, 1907--1986
Persuasion (Psychology)
Bonds--United States
Mass persuasion the social psychology of a war bond drive, by Robert K. Merton. With the assistance of Marjorie Fiske and Alberta Curtis - Westport, Conn. Greenwood Press 1971 - xiii, 210 p.: illus.; 23 cm.
An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943.
Includes bibliographical references.
0837152267
77-136076 //r883
Smith, Kate, 1907--1986
Persuasion (Psychology)
Bonds--United States