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Marketing a new product : its planning,development and control / Robort D Hisrch (and) Michael P Peters.
Publication details: Menlo Park, Calif. : Benjamin/Cummings Pub. Co., 1978.Description: 357 p. : ill. ; 25 cmISBN:- 0805341021
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD69.N4H5 (Browse shelf(Opens below)) | 1 | Available | 00000221924 |
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| HD69.N4. D67 1983 Systematic new product development/ | HD69.N4B35 Marketing new industrial products | HD69.N4C67 Corporate strategy and product innovation / | HD69.N4H5 Marketing a new product : its planning,development and control / | HD69.N4H564 Product innovation a workbook for management | HD69.N4H564 1983 Product innovation management a workbook for management in industry | HD69.N4J6 Product design and process selection |
Includes bibliographies and index.
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