Normal view MARC view ISBD view

Marketing a new product : its planning,development and control /

Hisrich, Robert D.

Marketing a new product : its planning,development and control / Robort D Hisrch (and) Michael P Peters. - Menlo Park, Calif. : Benjamin/Cummings Pub. Co., 1978. - 357 p. : ill. ; 25 cm.

Includes bibliographies and index.

ISBN: 0805341021

Subjects--Topical Terms:
Product management.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing a new product : its planning,development and control /

Contact Us

Copyright ©The National University of Malaysia Library