MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01357ngm a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914142452.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd cvaizu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060118s1995 nyu025 g s00 v|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
RM831.27 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201008021128 |
| Level of effort used to assign nonsubject heading access points |
rosma |
| Level of effort used to assign subject headings |
200606061514 |
| Level of effort used to assign classification |
norsiah |
| Level of effort used to assign subject headings |
200606020959 |
| Level of effort used to assign classification |
norliah |
| Level of effort used to assign subject headings |
200605241644 |
| Level of effort used to assign classification |
rohana |
| y |
01-18-2006 |
| z |
zarina |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
dvd HF5823.M43 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
dvd HF5823 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M43 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The media mix |
| Medium |
[videorecording] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Insight Media, |
| Date of publication, distribution, etc. |
[1995] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (25 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
12 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
two-dimensional moving image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
video |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
videodisc |
| Source |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This program shows how to balance the elements of a strong campaign to serve a particular product. It discusses effective signage; message consistency; direct mail; company logos; and newspaper, radio, and television advertising |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD format |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Insight Media |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1365827x |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
MEDIA |
| Suppress in OPAC |
No |
| Call number prefix |
dvd HF5823.M43 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003319727 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
snm |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Pusat Pengajian Media dan Komunikasi |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2006-05-01 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b1365827x |
