The media mix
The media mix [videorecording]
- New York : Insight Media, [1995]
- 1 videodisc (25 min.) : sd., col. ; 12 cm.
This program shows how to balance the elements of a strong campaign to serve a particular product. It discusses effective signage; message consistency; direct mail; company logos; and newspaper, radio, and television advertising
DVD format
RM831.27
Advertising
Mass media and business
Mass media
This program shows how to balance the elements of a strong campaign to serve a particular product. It discusses effective signage; message consistency; direct mail; company logos; and newspaper, radio, and television advertising
DVD format
RM831.27
Advertising
Mass media and business
Mass media